Case Study

LIVE MAS
Drive-Thru Cam

Resy 2025 
Brand Campaign

TBX: An Innovation Pipeline 

LIVE MAS LIVE: 
The First Innovation Keynote

About Us

The intersection of
Food and Culture.

The food culture agency. We create hype-worthy brand experiences that turn food into cultural capital. 

Biite — The Food Culture Agency

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Guto Araki

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Awards and recognition

In the news

The First Innovation Keynote in QSR History

Live Más LIVE

National Taco Day

Reservations for Recovery

Right This Way

Resy 2025 Brand Campaign

Don’t miss your shot to dine like a regular

Resy Regulars

Re-Inventing the Future of the Taco Bell Menu

Taco Bell’s 2025 Brand Campaign and Super Bowl Spot

The Live Más Drive-Thru Cam

400 Real Fans Star in Taco Bell's Super Bowl Spot

Doja Cat Is Photobombing Fans in Taco Bell’s 2025 Super Bowl Commercial Teaser

Eating in Designer Stores, Shopping on TikTok: Five Consumer Trends for 2025

How Drop Culture Has Taken Over the Food World

How Taco Bell put nearly 400 real customers in its Super Bowl ad

Inside Taco Bell's new strategy for global cultural domination, one Taco Tuesday at a time

Meet the emerging chefs chosen to reimagine Taco Bell’s signature Crunchwrap

Quesocrisp Taco, Midnight Baja Blast, more: The new menu items coming to Taco Bell in 2025

Restaurant Consultant: Biite Club’s Selling-Out Mastery

Serving Stories: How Biite Turns Brand Experiences into Cultural Moments

Taco Bell gets National Taco Day moved so it always falls on a Taco Tuesday

Taco Bell Has Tapped a San Antonio Chef to Reenvision the Crunchwrap Supreme

3 Chef-Inspired Crunchwrap Supremes — Including One by a Food & Wine Best New Chef

Taco Bell's 8 New Menu Items Are Already Stirring Up Lots Of Feelings

Taco Bell's Return to the Big Game and Creating a Successful Niche Agency

Taco Bell's Super Bowl Ad Gives Face Time to Hundreds of Fans 

Taco Bell Super Bowl commercial shuns LeBron James and Doja Cat

Taco Bell tests 3 chef-created Crunchwrap Supremes: New Thai, Indian and Mexican ingredients

The 2024 Taco Bell Menu Reveal Was An Absolute SHOW

This top Phoenix chef is putting his own spin on Taco Bell's Crunchwrap Supreme

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